I've written before about sustainable fashion and ethical clothing manufacture. I have made a commitment to only buy ethically produced clothing and fabric, but what about all the clothes I have in my closet from before I was aware of "fast fashion" and horrible manufacturing conditions? It seems like an even greater injustice to let them go to waste, so I'm committing to #thirtywears
#thirtywears means that you will wear an item at least 30 times. Simple, right?
But if we're honest with ourselves, do we really do this? I have lots of items that are more than a decade old (thank goodness I love timeless designs!) so I know they qualify, but what about everything else? Obviously some items are "single use" like a wedding dress (hopefully!) and hideous bridesmaid dresses (99% of the time you can't just take the hem up and wear it again, despite what the enthusiastic bride says!).
Before making your next clothing purchase, stop and ask yourself "can I see myself wearing this 30 times"?
So spread the word! Post a pic of yourself on Instagram wearing your #30wears garments and encourage everyone to buy more consciously and focus on quality not quantity!
**Post Note: A big thank you to Beth from Tall Fashion Adventures for letting me know that Livia Firth came up with #30wears. I simply didn't think of searching #30wears when I saw it spelled out as #thirtywears... it's a "Duh!" moment on my behalf!! Please see Beth's comment below. xox
http://www.standard.co.uk/fashion/news/livia-firth-attacks-throwaway-fashion-as-she-suggests-women-only-buy-clothes-theyll-wear-30-times-a2952856.html
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| This top is at least 10 years old! Quality & timeless design never go out of style! Pants, made my me and worn #thirtywears |
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| Everything you see here exceeds #thirtywears |
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| Another #thirtywears outfit, including the bag! |